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Spotify plays the long game with Family and Student Plans even as revenue per user drops
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. But that also comes at a…
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Top subscription video on demand apps boosted revenue 77% last year to reach $781 million
The cord cutting trend is having an outsized impact on subscription video apps’ revenue, it seems. According to a new market analysis from Sensor Tower, U.S. consumer spending in the top 10 subscription video on demand apps grew 77 percent last year, to reach approximately $781 million across the App Store and Google Play. The…