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New book vividly reveals Snapchat’s sexty dorm-room origin
“He wouldn’t have to worry about sending a hookup a picture of his junk! And girls would be way more likely to send him racy photos if they disappeared.” That’s just a taste of juicy details found in “How to Turn Down a Billion Dollars: The Snapchat Story,” a new book coming out tomorrow from former…
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Snapchat’s Snap Map comes to the web, including in embeddable form
The Snap Map is a feature that received a mixed response when it landed in the Snapchat app, since it basically let you see where all your friends on the platform were at any given time – provided they were okay with sharing that info. Now, there’s a version of Snap Map available for anyone…
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Snapchat’s epic strategy flip-flop
It takes courage to say you were wrong about almost everything. But that’s what Snap Inc. CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. Headwinds and face wins…
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Snapchat’s new Snap Store teases in-app commerce potential
Snap Inc. just launched a merchandise store. The goal isn’t to make money yet, but it proves the potential for an in-app commerce platform for other brands. Today the company opened the Snap Store, which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise, like a $20 Dancing Hot Dog Plushie…