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Sep 17, 2019

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Esto es lo que hace que la cámara aumente en el iPhone 11, y lo que ofrece las ganancias más impresionantes de esta generación; no vidrio nuevo, no los nuevos sensores u2014 un procesador especialmente diseñado para realizar tareas de aprendizaje automático.

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Lo que estamos viendo en el iPhone 11 es un aparato combinado que incluye tres sensores de imágenes, tres lentes, una dispersión de sensores de movimiento, un ISP, un chip optimizado para aprendizaje automático y una CPU, todos trabajando en conjunto para producir una imagen . Esta es una cámara de aprendizaje automático. Pero en lo que respecta al software que ejecuta iPhone, tiene una cámara. De hecho, no es realmente una cámara en absoluto, es una colección de dispositivos y bits de software que trabajan juntos hacia un objetivo singular: producir una imagen.

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Esta forma de pensar sobre las imágenes afecta a muchas funciones, desde el modo nocturno hasta HDR y más, y el resultado es la mejor cámara que he usado en un teléfono.

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Pero primero, hablemos de lentes nuevos.

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Ultra ancho

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Tanto el iPhone 11 como el iPhone 11 Pro obtienen una nueva lente u201cultra gran angular u201d que Apple llama 13mm. En la práctica, ofrece lo que esperaría de una lente de aproximadamente 13 mm en una SLR de fotograma completo muy amplia. Incluso con la corrección de bordes tiene el efecto natural y esperado de alargar sujetos de cerca y producir algunas imágenes dinámicas. A distancia, proporciona opciones para vistas e imágenes panorámicas que antes no estaban disponibles. De cerca, hace maravillas para fotos grupales y fotos familiares, especialmente en espacios reducidos donde estás apoyado contra una pared.

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En mis pruebas del gran angular, se mostró extremadamente bien, especialmente en condiciones brillantes. Permitió grandes tomas familiares en primer plano, retratos de gran angular que enfatizaban el dinamismo y las vistas que realmente abrieron posibilidades para disparar que nunca antes habían estado en el iPhone.

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El modo retrato en general ha tenido una mejoría en la detección de bordes, haciendo un mejor trabajo con cabello fino, anteojos y patrones de fondo complicados, normalmente un talón de Aquiles en modo retrato. Casi clava completamente esta valla loca que hace tropezar los iPhones más antiguos.

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Un detalle inteligente aquí es que cuando disparas a 1x o 2x, Apple combina la vista en vivo de los lentes de ángulo más amplio directamente en el visor. No solo le muestran el ancho con marcas de recorte sobre él, sino que están canalizando las alimentaciones reales del sensor para que tenga una idea precisa de cómo podría verse la imagen, mientras le permite ver que tiene otras opciones fuera de el marco. Es la versión del ingeniero del visor de la cámara de retraso en el crecimiento.

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Me encantó dispararle a la gente de cerca, pero eso no será para todos. Supongo que a la mayoría de la gente le gustará para grupos y para paisajes. Pero me pareció genial tomar fotos divertidas de personas o momentos realmente íntimos que se sienten mucho más personales cuando estás cerca.

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Nota: la lente ultra gran angular no tiene estabilización de imagen óptica ni en el iPhone 11 ni en el iPhone 11 Pro. Esto hace que sea una propuesta mucho más difícil de usar con poca luz o de noche.

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La cámara ultra ancha no puedo se usa con el modo nocturno porque su sensor no tiene píxeles de enfoque al 100% y, por supuesto, no tiene OIS. El resultado es que deben realizarse tomas nocturnas de gran angular muy resultarán imágenes estables o suaves.

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La lente ultra ancha que llega a ambos teléfonos es excelente. Es una adición maravillosa y creo que las personas obtendrán un montón de uso en el iPhone 11. Si tuvieran que agregar una, creo que agregar la UW fue la mejor opción porque las tomas grupales de personas probablemente sean mucho más comunes que los fotógrafos de paisajes.

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La lente ultra ancha también es fantástica para video. Debido a la cosecha natural de video hacia adentro (usa menos sensor, por lo que se siente más estrecho), la lente ancha estándar siempre se ha sentido un poco claustrofóbica. Al grabar videos en el carrusel junto con Mary Poppins, por ejemplo, no pude lograr que ella y Burt se enmarquen de inmediato con el iPhone XS, pero pude hacerlo con el iPhone 11 Pro. Al montar Matterhorn obtienes mucha más experiencia y menos “cabeza de persona frente a ti”. Lo mismo ocurre con Cars, donde el paseo está tan dominado por el parabrisas. Sé que estos son ejemplos muy específicos, pero puedes imaginar cómo podrían desarrollarse escenarios similares en reuniones familiares en patios pequeños, en interiores o en otros lugares estrechos.

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Un dato adicional sobre la lente ultra gran angular: es muy posible que tenga que encontrar un nuevo agarre para su teléfono. La lente es tan ancha que su dedo puede aparecer en algunas de sus tomas porque su nudillo está enmarcado. Me pasó un montón en el transcurso de unos días, hasta que encontré un agarre más bajo en el teléfono. Los usuarios de iPhone 11 Pro Max probablemente no tendrán que preocuparse.

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HDR y mejoras de retrato

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Debido a esos cambios en la ruta de la imagen de la que hablé anteriormente, las imágenes HDR ya sólidas obtienen una mejora sólida en el modo vertical. Neural Engine funciona en todas las imágenes HDR que salen de las cámaras del iPhone para mapear tonos y fusionar datos de imágenes de varios sensores físicos para hacer una foto. Podría usar píxeles de una cámara para resaltar detalles y píxeles de otra para los bordes de un marco. Revisé este sistema ampliamente en 2016, y solo se ha vuelto más sofisticado con la incorporación del Neural Engine.

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Parece que se está dando otro gran salto cuando se lanza Deep Fusion, pero aún no pude probarlo.

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Por ahora, podemos ver trabajo adicional que Neural Engine realiza con la representación semántica. Este proceso implica que su iPhone realice una detección facial sobre el tema de un retrato, aislando la cara y la piel del resto de la escena y aplicando un diferente ruta de procesamiento HDR en él que en el resto de la imagen. El resto de la imagen recibe su propio tratamiento HDR, luego las dos imágenes se fusionan nuevamente.

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Esto no es desconocido en el procesamiento de imágenes. La mayoría de los fotógrafos que valen la pena le darán a las caras un ajuste diferente del resto de una imagen, enmascarando la cara para que no resulte demasiado plana o demasiado contrastada o salga con los tonos de piel incorrectos.

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La diferencia aquí, por supuesto, es que ocurre automáticamente, en cada retrato, en fracciones de segundo.

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Los resultados son retratos que se ven aún mejor en iPhone 11 y iPhone 11 Pro. Las caras no tienen el aspecto artificialmente plano que a veces podrían obtener con el iPhone XS u2014 como resultado del proceso HDR que se utiliza para abrir sombras y normalizar el contraste de una imagen.

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Mire estos dos retratos, tomados al mismo tiempo en las mismas condiciones. El iPhone 11 Pro es mucho más exitoso para identificar la luz de fondo y corregirla en la cara y la cabeza. El resultado es un mejor contraste y color, sin duda. Y esta no fue una experiencia aislada, tomé muchas tomas de retratos una al lado de la otra y el iPhone 11 Pro fue la elección cada vez, con márgenes especialmente amplios si el sujeto estaba retroiluminado, lo cual es muy común con los retratos.

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Aquí hay otro par, las diferencias son más sutiles aquí, pero mira el equilibrio de color entre los dos. Los tonos de piel son más cálidos, más oliva y (tendrás que confiar en mí en este caso) más real en el iPhone 11 Pro.

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Y sí, el High Key Mono funciona, pero aún no es perfecto.

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Modo nocturno

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Ahora para el grande. El iPhone 11 finalmente tiene un modo nocturno. Aunque realmente no lo llamaría un modo porque en realidad no requiere que lo habilites, simplemente se activa automáticamente cuando cree que puede ayudar.

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A nivel técnico, el modo nocturno es una función del sistema de cámara que se parece mucho a HDR. Hace varias cosas cuando detecta que los niveles de luz han caído por debajo de cierto umbral:

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1. Decide un número variable de cuadros para capturar en función del nivel de luz, la estabilidad de la cámara según el acelerómetro y otras señales.

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2. El ISP luego toma estas tomas entre corchetes, algunas más largas y otras más cortas.

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3. El motor neuronal es relativamente ortogonal al funcionamiento en modo nocturno, pero todavía está involucrado porque se usa para la representación semántica en todas las imágenes HDR en el iPhone 11.

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4. Luego, el ISP trabaja para fusionar esas tomas en función de la exposición en primer plano y de fondo y cualquier enmascaramiento que proporcione el Motor Neural.

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El resultado es una toma que ilumina las escenas oscuras a muy oscuras lo suficiente como para cambiarlas de imágenes desechables a algo que vale la pena conservar. En mi experiencia, en realidad fue difícil encontrar escenas lo suficientemente oscuras como para que el efecto fuera lo suficientemente intenso. La nueva mejora del 33% en ISO en la cámara panorámica y la mejora del 42% en telefoto en iPhone XS ya ayudan mucho.

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Pero una vez que encuentra la escena correcta, ve detalles y sombras, y se hace evidente de inmediato, incluso antes de presionar el obturador, que lo está haciendo mucho más brillante. El modo nocturno solo funciona en los modos de disparo 1x y 2x porque solo esas cámaras tienen el 100% de píxeles de enfoque necesarios para hacer la detección y el mapeo que necesita el iPhone 11 para que el efecto sea viable.

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Tengo esta extraña prueba de tornasol por la que pongo cada cámara de teléfono nueva donde la llevo en un viaje oscuro, como Winnie the Pooh, para ver si puedo obtener una imagen realmente nítida y útil. Es una gran prueba porque la luz negra generalmente está encendida, el automóvil se mueve y el sujeto se mueve. Hasta este punto, he tenido éxito exactamente cero veces. Pero el iPhone 11 Pro lo logró. No es perfecto, pero es increíble, considerando todas las cosas.

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Algunas observaciones sobre el modo nocturno:

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• Las imágenes nocturnas todavía parecen nocturnas. Este es el resultado directo de que Apple tomó la decisión de no abrir todas las sombras y aclarar cada esquina de una imagen, quemando la saturación y alisando el contraste.

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• Las imágenes parecen tener la misma composición genética que una foto idéntica tomada sin el modo nocturno. Son más claros y el tema es más brillante.

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• Debido al mapeo semántico que trabaja en la imagen, junto con otros trabajos de detección de sujetos, el punto focal de la imagen debería ser más claro / brillante, pero la configuración y la escena no aparecen a la vez como un amplio ajuste de ganancia.

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• El iPhone 11, como muchos otros "modos nocturnos" en los teléfonos, tiene problemas con los sujetos en movimiento. Es mejor si nadie se mueve o si se mueve solo muy ligeramente. Esto puede variar según la duración de la exposición, de 1 a 3 segundos.

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• En un trípode u otro objeto estacionario, el modo nocturno se extenderá automáticamente hasta una exposición de 10 segundos. Esto permite algunos excelentes efectos de fotografía nocturna, como pintura con luz o rastros.

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El resultado son imágenes naturalmente brillantes que conservan un nivel de detalle fantástico mientras sienten que tienen un color natural que está conectado con el tema original.

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Cuando el Pixel 3 envió Night Sight, noté que elegir un modo nocturno basado en la ganancia tenía consecuencias, y que Apple probablemente podría enviar algo basado en el amperaje puro, pero que había tomado decisiones consistentes de otra manera y probablemente lo haría por lo que sea. Enviado. La gente realmente odiaba esta idea, pero se mantiene.

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Aunque el Galaxy 10+ también tiene un excelente modo nocturno, el Pixel 3 fue el pionero aquí y aún se le viene a la mente cuando juzga los disparos nocturnos. Las elecciones que Google ha hecho aquí están mucho más en el ámbito de "todo más brillante". Si lo amas, lo amas, y eso está bien. Pero no se trata en absoluto de esto desde un lugar de moderación.

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Estos son algunos ejemplos del iPhone 11 Pro en comparación con las imágenes del Pixel 3. Como puede ver, ambos hacen un trabajo sólido para iluminar la imagen, pero el Pixel 3 es más frío, más plano y más uniformemente iluminado. Los colores no son representativos en absoluto.

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Además, cualquier cosa que Google esté usando para sacar estas imágenes de una sola cámara y sensor, sufre enormemente en un nivel de detalle. Puedes ver las diferencias aquí en el trabajo de la roca y las torres. Definitivamente es mejor que tener una imagen oscura, pero está claro que el iPhone 11 Pro es un salto adelante.

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El Pixel 4 está a la vuelta de la esquina, por supuesto, y no puedo esperar para ver qué mejoras ofrece Google. Estamos realmente en una edad de oro para tomar fotos de mierda oscura con cámaras de teléfono.

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Es de destacar que el flash ahora es un 36% más brillante que el iPhone XS, que es una buena alternativa para los sujetos en movimiento.

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Cositas

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Recorte automático

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El iPhone 11, de forma predeterminada, recortará automáticamente los temas en sus videos tomados a 1x o 2x. Si está persiguiendo a su hijo y su cabeza se sale del marco, puede ver un botón automático en la pantalla de revisión 1 arriba después de un poco de procesamiento. Al tocar esto, volverá a enmarcar su video automáticamente. Actualmente, esto solo funciona con la función QuickTake directamente desde la pantalla de bloqueo del iPhone. Se puede desactivar.

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Si lo desea, puede alternar el recorte automático de fotos en el menú de configuración de la cámara, está desactivado de forma predeterminada. Esto tiene un efecto muy similar. Utiliza el análisis de imágenes para ver si tiene datos de imágenes que pueda usar para volver a centrar el sujeto.

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Slofies

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Sí, son divertidos; Sí, ellos trabajan. Serán populares para personas con cabello largo.

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U1

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Apple ha incluido un chip U1 en el iPhone 11: no puede probarlo, pero es interesante como el infierno. ¿Probablemente sea mejor reservar hablar de esto ampliamente por un tiempo ya que Apple enviará la primera funcionalidad del iPhone U1 u2019 con una función direccional u2026AirDrop? Esta es definitivamente una de esas cosas donde los propósitos futuros, tal vez un localizador similar a un mosaico, se retrasaron por alguna razón y un proyecto paralelo del equipo AirDrop se elevó al primer barco. Curiosamente, Apple mencionó, meramente como un ejemplo, que esta característica podría usarse para encender el automóvil, dado el soporte apropiado del fabricante.

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Si esto le suena familiar, entonces probablemente haya leído algo que yo haya leído. escrito en los últimos años. Es inevitable que los iPhones y los Apple Watches comiencen a asumir una funcionalidad como esta: solo se trata de cómo hacerlo con precisión y seguridad. El U1 tiene mucho que ver con la ubicación en un micro nivel. No es una ubicación amplia, basada en la red o basada en GPS, es una ubicación y orientación precisas. Eso abre un montón de posibilidades interesantes.

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Sin modo nocturno

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Modo nocturno

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Sobre ese profesional

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Y luego estaba el nombre. iPhone 11 Pro. Cuando trabajé en una tienda de cámaras, aprendiste el poder de la palabra u201cpro. U201d Para algunas personas era un afrodisíaco, para otras, un apagamiento. Y para otros, era simplemente una necesidad.

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¿Es este el modelo profesional? Oh, yo no soy un profesional. Oooh, este es el profesional!

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Lo usamos como herramienta de ventas, seguro. Pero de vez en cuando también era necesario usarlo para ayudar a evitar que las personas compren en exceso o subcompren por sus necesidades.

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En los días de la película, una de las peores cosas que podrías fotografiar como fotógrafo profesional era los deportes de gimnasia. Fue una acción rápida, en el interior (donde está relativamente oscuro) y a cierta distancia del lado de la cancha. No había forma barata de hacerlo. No aumente el ISO a 64,000 y deje que la computadora de su cámara lo limpie. Tenías que conseguir un vidrio costoso, un cuerpo de cámara costoso para operar ese vidrio y un soporte costoso como un monopie. Tampoco tenías que ser un idiota (esta era la parte más cara).

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Los aficionados siempre se opusieron a la barrera de entrada al rodaje en este tipo de escenarios. Pero los verdaderos profesionales sabían que por cada dólar adicional que gastaban en las cosas buenas, se multiplicaban por diez en ganancias porque podían entregar productos que ningún padre con un punto y disparar podría replicar.

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Sin embargo, la gran mayoría de las personas que entraron a la tienda no estaban jugando hockey o lucha libre. Estaban tomando fotos familiares, fotos al aire libre y algunas puestas de sol.

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Lo que nos lleva a lo que significa ahora el término Pro: Pro trata sobre casos extremos.

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No se trata del caso del 80%, se trata del 20% de las personas que necesitan o quieren algo más de su equipo.

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Por esta razón, el iPhone 11 se venderá muy bien. Y debería, porque es genial. Tiene la mejor lente nueva, una ultra gran angular que toma excelentes fotos familiares y fotos de paisajes. Tiene casi todas las funciones de software del iPhone 11 Pro. Pero no tiene la mejor pantalla y no tiene teleobjetivo. Para las personas que desean abordar casos extremos: las mejores opciones de video y fotos, una mejor experiencia en modo oscuro, una pantalla más brillante, el iPhone 11 Pro está ahí. Para todos los demás, todavía existe el iPhone más vendido en el año fiscal 2020.

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Sí, modo nocturno

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Dejemos esto claro desde el principio: el modo nocturno del iPhone 11 es genial. Funciona, se compara extremadamente bien con otras cámaras con poca luz y la exposición y la reproducción del color son las mejores en su clase, punto. Si eso lo hace por usted, puede detenerse aquí. Si quieres saber más sobre (...)

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Matthew Panzarino ha sido un jockey minorista, fundó un negocio de fotografía profesional y un blog de noticias que cubre el ecosistema de Apple. Se ha desempeñado como editor de noticias y editor administrativo en The Next Web y ahora es editor en jefe en TechCrunch.

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Se ha hecho un nombre en el mundo de los medios tecnológicos como escritor y editor, cubriendo implacablemente Apple y Twitter, además de una amplia gama de nuevas empresas en los campos de la robótica, la visión por computadora, la inteligencia artificial, la moda, la realidad virtual, la realidad virtual y más . Posee acciones en ETF. NPóngase en contacto con Matthew en matthew@techcrunch.com nPGP Key: https: / / keybase.io / panzer

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Definitivamente mejor que XS en términos de calidad de imagen, pero no mucho. La mejora real es la cámara ultra ancha. Aparte de eso, creo que la experiencia del usuario es muy similar. Y definitivamente no es necesario actualizar desde XS

n "}," link ":" https: / / techcrunch.com / 2019 / 09 / 17 / iphone-11-pro-disney-after-dark / # comment-672971 "," escriba ":" comentario "," author_avatar_urls ": {" 24 ":" https: / / secure.gravatar.com / avatar / f454e1efbf12d802c486ef83f14427e5? s = 24 & d = identicon & r = g "," 48 ":" https : / / secure.gravatar.com / avatar / f454e1efbf12d802c486ef83f14427e5? s = 48 & d = identicon & r = g "," 96 ":" https: / / secure.gravatar.com / avatar / f454e1efbf12d802c486ef? = 96 & d = identicon & r = g "}," techcrunch ": {" avatar ":" https: / / ct.yimg.com / cy / 1768 /39361574426_98028a_64sq.jpg "," company ":" (no compañía encontrada) "," título ":" (no se encontró título) "," usuario ":" DBQWYTHGP6W2GJ46OEV2A6KVYQ "}," _ enlaces ": {" self ": ({" href ":" https: / / techcrunch. com / wp-json / wp / v2 / comments / 672971 "})," colección ": ({" href ":" https: / / techcrunch.com / wp-json / wp / v2 / comments "})," up ": ({" embeddable ": true," post_type ":" post "," href ":" https: / / techcrunch.com / wp-json /wp/v2/posts/1882310"}),"children":({"href":"https://techcrunch.com/wp-json/wp/v2/comments? parent = 672971 "})}}, {" i d ": 672975," parent ": 0," author ": 0," author_name ":" Jerri Cat "," author_url ":" "," date ":" 2019-09-17T06: 28: 45 "," contenido ": {" prestados ":"

Para mí, las imágenes lo son todo ... Registran un momento en el tiempo que no puedes recrear, ya sea solo fotos familiares o algo original que se te ocurra en la vida. De todos modos, mirando hacia atrás, te alegrarás de tener esas fotos. Obtén el nuevo teléfono ... Solo vives una vez.

n "}," link ":" https: / / techcrunch.com / 2019 / 09 / 17 / iphone-11-pro-disney-after-dark / # comment-672975 "," escriba ":" comentario "," author_avatar_urls ": {" 24 ":" https: / / secure.gravatar.com / avatar / 958270ea5604b7c06600d050a4157ead? s = 24 & d = identicon & r = g "," 48 ":" https : / / secure.gravatar.com / avatar / 958270ea5604b7c06600d050a4157ead? s = 48 & d = identicon & r = g "," 96 ":" https: / / secure.gravatar.com / avatar / 958270ea5604b7c06600d050a4157e? = 96 & d = identicon & r = g "}," techcrunch ": {" avatar ":" https: / / ct.yimg.com / cy / 1768 /39361574426_98028a_64sq.jpg "," company ":" (no compañía encontrada) "," título ":" (no se encontró título) "," usuario ":" G65Y2JG2FX53CKVLWMIF57FVO4 "}," _ enlaces ": {" self ": ({" href ":" https: / / techcrunch. com / wp-json / wp / v2 / comments / 672975 "})," colección ": ({" href ":" https: / / techcrunch.com / wp-json / wp / v2 / comments "})," up ": ({" embeddable ": true," post_type ":" post "," href ":" https: / / techcrunch.com / wp-json / wp / v2 / posts / 1882310 "})}}, {" id ": 672976," parent ": 0," author ": 0," author_name ":" Moustafa Travelle "," author_url ":" ","fecha":" 2019-09-17T06: 45: 40 "," contenido ": {" prestados ":"

lástima que el ultra ancho no tenga OIS ... decepcionante

n"},"link":"https://techcrunch.com/2019/09/17/iphone-11-pro-disney-after-dark/#comment-672976","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/73fda6b78c0474f2f7c79309b6563d9a?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/73fda6b78c0474f2f7c79309b6563d9a?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/73fda6b78c0474f2f7c79309b6563d9a?s=96&d=identicon&r=g"},"techcrunch":{"avatar":"https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg","company":"(no company found)","title":"(no title found)","user":"M7V6EUBM46MV5XOAAOK7F3V2TY"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/672976"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1882310"})}},{"id":672990,"parent":0,"author":0,"author_name":"Nishant Pant","author_url":"","date":"2019-09-17T08:36:41","content":{"rendered":"

Absolutely loved the article. Thanks so much for the super in-depth review.

n"},"link":"https://techcrunch.com/2019/09/17/iphone-11-pro-disney-after-dark/#comment-672990","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/0ee8450f3847472aa96108f87c6a28b6?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/0ee8450f3847472aa96108f87c6a28b6?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/0ee8450f3847472aa96108f87c6a28b6?s=96&d=identicon&r=g"},"techcrunch":{"avatar":"https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg","company":"Agent NEO","title":"Agent NEO - Voice Technology for Real Estate","user":"Y3AXJOK47BPIY5DN6IHOTXPULL"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/672990"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1882310"})}},{"id":672996,"parent":0,"author":0,"author_name":"Ian Walker","author_url":"","date":"2019-09-17T09:42:58","content":{"rendered":"

The iPhone Xs suffers from horrible antenna problems in subpar reception areas. I can be on the subway and it’ll show 2 bars but fail to connect. I can sometimes toggle Airplane Mode and it’ll resolve it and start working in the exact same location. My iPhone 6 performs noticeably better in similar situations. I would’ve liked to have seen reception comparisons from the Xs to the 11/11 Pro.

n"},"link":"https://techcrunch.com/2019/09/17/iphone-11-pro-disney-after-dark/#comment-672996","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/126ef9a494d0d744bc0e1c4f05859882?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/126ef9a494d0d744bc0e1c4f05859882?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/126ef9a494d0d744bc0e1c4f05859882?s=96&d=identicon&r=g"},"techcrunch":{"avatar":"https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg","company":"(no company found)","title":"(no title found)","user":"L545DW3W6ANWPY7MO4CJIR2Z5Q"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/672996"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1882310"}),"children":({"href":"https://techcrunch.com/wp-json/wp/v2/comments?parent=672996"})}},{"id":672981,"parent":672971,"author":0,"author_name":"Fred Marko","author_url":"","date":"2019-09-17T08:05:45","content":{"rendered":"

Since I started off using this website, I make anywhere from $45 – $60 every half hour, and the most unbelievable thing about this is that it is simple. My neighbor Martin C.J in West Palm Beach has used it for a year and racked up enough to build a small house somewhere near Jacksonvilleu2019s area. Hereu2019s the precise source of this https://westmot.tumblr.com/

n"},"link":"https://techcrunch.com/2019/09/17/iphone-11-pro-disney-after-dark/#comment-672981","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/d9f61ecd74cfc4337269877be2b216c7?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/d9f61ecd74cfc4337269877be2b216c7?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/d9f61ecd74cfc4337269877be2b216c7?s=96&d=identicon&r=g"},"techcrunch":{"avatar":"https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg","company":"(no company found)","title":"(no title found)","user":"CKQW6FG3VAG63NBOZCS2V5QSHA"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/672981"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1882310"}),"in-reply-to":({"embeddable":true,"href":"https://techcrunch.com/wp-json/wp/v2/comments/672971"})}},{"id":672999,"parent":672996,"author":0,"author_name":"Nate M.","author_url":"","date":"2019-09-17T11:31:02","content":{"rendered":"

I’ll second this.

norte

Great review of the cameras. But inquiring minds want/need to know if the phone can actually hold a signal and maintain its core function. The Xs was indeed horrible in this area.

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Matthew Panzarino has been a retail jockey, founded a professional photography business and a news blog covering the Apple ecosystem. He has served as News Editor and Managing Editor at The Next Web and is now Editor-In-Chief at TechCrunch.

nn

He has made a name for himself in the tech media world as a writer and editor, relentlessly covering Apple and Twitter, in addition to a broad range of startups in the fields of robotics, computer vision, AI, fashion, VR, AR and more. Owns shares in ETFs.nContact Matthew at matthew@techcrunch.comnPGP Key: https://keybase.io/panzer

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startup CSOs can learn from three enterprise security experts"},"content":{"rendered":"

Cómo mantener su inicio seguro?

norte

Esa es la gran pregunta exploramos en TC Sessions: Enterprise a principios de este mes. No importa el tamaño, cada startup es una empresa. Cada startup crecerá en tamaño a medida que se vaya desarrollando. But as a company expands, that rapid growth can lead to a distraction from the foundational principle of any modern company u2014 keeping it secure.

norte

La seguridad no es solo una palabra de moda. Como han demostrado algunas de las compañías más grandes de Silicon Valley, la seguridad puede ser difícil. De almacenar contraseñas en texto sin formato a infracciones de datos en abundancia, ¿cómo pueden las startups aprender de algunos de los mayores fallos de seguridad en la historia de la industria tecnológica?

norte

Nuestro panel constaba de tres de las mentes más brillantes en seguridad empresarial: Wendy Nather jefe de asesoría CISO en Duo Security, es un experto en seguridad empresarial; Martin Casado socio general de Andreessen Horowitz, es un inversor de seguridad y startup empresarial; y Emily Heath, directora de seguridad de la información de United, supervisa las operaciones de seguridad de las aerolíneas más grandes de EE. UU.

norte

Este es el consejo que tenían.

norte

Seguridad desde el principio

norte

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¿Cómo mantiene segura su startup? Esa es la gran pregunta que exploramos en TC Sessions: Enterprise a principios de este mes. No importa el tamaño, cada startup es una empresa. Cada startup crecerá en tamaño a medida que se vaya desarrollando. But as a company expands, that rapid growth can lead to a distraction from the foundational (…)

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Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.

nn

He can also be reached by email: zack.whittaker@techcrunch.com.

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Sony RX100 VII is the best compact camera you can buy"},"content":{"rendered":"

El último avanzado de Sony la cámara compacta es la muy portátil RX100 VII, la séptima iteración del RX100. Since its debut, this line of cameras has proven a very popular option among enthusiasts looking for a great travel camera, vloggers and even pros who want a compact backup option just in case. El RX100 VII debería satisfacer todas esas necesidades muy bien, siempre que esté de acuerdo con pagar el precio inicial de $ 1,200.

norte

Not that $1,200 is too expensive for what you’re getting, as Sony has packed in tremendous value, including an extremely versatile 24-200mm (35mm equivalent) zoom range, 20fps continuous burst mode shooting, a flip-up touch screen, built-in image stabilization and the same powerful autofocus technologies you’ll find on its flagship full-frame interchangeable lens pro cameras.

norte

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Potencia de bolsillo

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La Sony RX100 VII satisface una necesidad específica, pero es una que probablemente mucha gente tenga: lograr un equilibrio entre calidad de imagen, rango y portabilidad. On the convenience end of the spectrum, the ultimate device is probably your smartphone, since you have that with you always. En el lado del coeficiente intelectual y del rango, estás mirando una réflex digital de gama alta con un lente zoom de alta apertura y baja apertura que puede pesar más que un perro grande. The RX100 VII manages to be so impressive because it can deliver nearly the portability of a smartphone, with some of the photography chops of a setup that typically requires its own suitcase.

norte

Dentro del RX100 VII encontrará un sensor de 1 pulgada, que es muy grande en relación con los sensores de imágenes de teléfonos inteligentes. Esto es importante porque significa que no hay concurso entre el cual capturará una mejor imagen, con menos ruido, mayor profundidad de campo y mejor reproducción del color. Por toda la magia del software que les gusta a las empresas manzana y Google puede traer a la mesa de fotografía, nada aún puede compensar totalmente el simple hecho de tener un sensor más grande.

norte

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Sin embargo, la compacidad del RX100 VII no solo es impresionante debido al gran sensor que contiene; también obtienes un EVF, un flash integrado, un conector de micrófono externo y una pantalla LCD articulada. To get all of this into a package this small is astounding — the EVF in particular is a great feature for anyone who wants to be a bit more direct and particular with their shot composition, while the flip-up LCD means you also can have a great selfie screen and monitor for use when vlogging.

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Por último, pero no menos importante en términos de sus beneficios de portabilidad, puede cargar el RX100 VII a través de USB directamente para que pueda dejar cualquier hardware de carga adicional en casa. La cámara tiene un puerto micro USB para datos y energía, y aunque hubiera sido bueno ver esto actualizado a USB-C en esta cámara para mantenerse al día con lo último en términos de carga de computadoras y teléfonos inteligentes, aún es mejor que requiere un cargador externo.

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Cerca cerca

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Sony decided on a very long zoom range for the RX100 VII, which sports a 24-200mm (35mm equivalent) f/2.8-4.5 powered retracting zoom lens. That’s the same range and aperture as the RX100 VI, which opts for more range over the brighter 24-70mm f/1.8-2.8 lens found on the V and earlier.

norte

While you’ll lose some ability to separate your subject from the background versus a brighter lens, you get a lot more reach for shooting action or wildlife. El alcance adicional definitivamente lo convierte en una mejor cámara de viaje versátil, y hace posible obtener algunas fotos que de otro modo simplemente no podría obtener con una lente más corta.

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El extremo largo del rango del zoom también ofrece imágenes increíblemente nítidas, especialmente en condiciones de luz diurna brillante. En los ejemplos a continuación, puede ver algunas de las muestras de 200 mm tomadas en la RX100 VII junto a las versiones de 24 mm de ancho de las mismas escenas para tener una idea de cuán cerca puede estar con este objetivo y la calidad de las imágenes posibles. incluso en esas longitudes de zoom extremas.

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(gallery ids="1881962,1881963,1881944,1881943,1881946,1881947,1881889,1881888")

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En el extremo amplio, tiene un montón de propiedades inmobiliarias para capturar grandes tomas arquitectónicas o paisajísticas, y la nitidez también es fantástica con gran luz. Hay cierta distorsión, pero en su mayoría está corregida por el software de Sony en la salida JPG. Ese gran angular de 24 mm también es el ancho adecuado para selfies con el brazo extendido, aunque es probable que desee al menos un palo selfie corto para aplicaciones de vlogging para tener un poco más de opciones de encuadre.

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AF pegajosa

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Dejando a un lado el hecho de que este es uno de los mejores sensores disponibles en el mercado para una cámara de este tamaño, hay otra razón muy convincente para elegir esta cámara, y una que probablemente le da la ventaja sobre los competidores de otras compañías. I’m talking about Sony’s autofocus system, and the RX100 VII gets the latest and greatest that Sony has developed, which is found only in much more expensive cameras from the company, like the A9 and the new A7R IV.

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Obtiene el seguimiento de la cara y los ojos, tanto para sujetos humanos como animales, y estos son los mejores en su clase en comparación con los sistemas de otros fabricantes de cámaras. The animal one in particular is a Sony specialty, and worked amazingly well on my real dog — and on Sony’s Aibo robot dog, captured at the Sony Ginza experience center in Tokyo.

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Las configuraciones de detección de rostro y ojos están disponibles tanto en tomas fijas como en películas, y también puede establecer la preferencia de los ojos (izquierda o derecha). Sin embargo, la función AF más nueva es el seguimiento de objetos, que le permite apuntar su punto AF a un objeto específico y hacer que la cámara rastree automáticamente ese objeto a medida que hace zoom o se mueve, o cuando el objeto se mueve dentro del cuadro. Puede elegir entre una variedad de opciones con respecto al tamaño de un área focal para rastrear, y esto funciona en conjunto con la detección de rostros humanos, de modo que la cámara se enfocará automáticamente en la cara del sujeto cuando sea visible, y en general cuando no lo esté , que es increíble para deportes o fotografía de acción.

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En la práctica, esto funciona extremadamente bien. Las afirmaciones de Sony acerca de qué tan bien se adhiere esto y qué tan bueno es para volver a levantar un sujeto después de que se mueve detrás de un objeto, por ejemplo, son acertadas. Este es realmente el mejor sistema de AF disponible en una cámara en la categoría de bolsillo, a cualquier precio, y es realmente increíble de experimentar. In the shots below, you can see how it allowed me to capture a very clear picture of a soaring hawk at the 200mm tele zoom, how it tracked a bike in motion and got a clear image of the rider’s face and how it froze a motor bike in motion during a burst series (all the shots were in focus, by the way).

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(gallery ids="1881884,1881883,1881881,1881887,1881936")

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Luz baja

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Otra área donde el RX100 VII de Sony y su sensor de 1 pulgada van a tener una ventaja sobre su teléfono inteligente es en condiciones de iluminación subóptimas. Los sensores más grandes significan píxeles más grandes y menos ruido, con mejores negros y sombras. Sony is also using a backside illuminated stacked sensor, and there’s built-in optical image stabilization, which means you can take sharper photos at lower shutter speeds, letting in more light for clearer images.

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In practice, what you get are pretty good low-light photos, especially outdoors with ambient light present, or in decently well-lit indoor settings. En condiciones de poca luz o cuando intentas congelar la acción con poca luz, obtendrás resultados bastante ruidosos, especialmente en comparación con una cámara de fotograma completo o APS-C. La tecnología de Sony puede hacer mucho para aprovechar al máximo las condiciones fotográficas menos que ideales, pero en algún momento, se encuentra con los límites de lo que es posible.

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Sony also doesn’t get quite as aggressive with computational photographic techniques for digitally compensating for lower available light, as do the Pixel phones and the latest iPhone 11. That’s not necessarily a bad thing, though — the images from the RX100 VII present more accurate night and indoor photos, by comparison, and you can still get much better indoor images with the RX100 VII than you can with any smartphone.

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Como puede ver en la galería de arriba, la cámara funciona extremadamente bien siempre que haya un sujeto o elemento bien iluminado en el marco. It’s less effective when the image overall is uniformly dim, but if you’re looking for great photos in those conditions, you should probably consider upgrading to a larger camera with a larger sensor.

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Creador de películas

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La mayor fortaleza del RX100 VII podría ser lo bueno que es grabar videos para un dispositivo de este tamaño. Video out of the camera with very minimal adjustment from the default shooting settings produces highly usable results, for both home video enthusiasts and for YouTubers or vloggers looking to produce great-looking content without lugging an entire film production studio along with them on their travels.

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Once again, the versatile zoom range really shines here, and you can even shoot at the tele end of the zoom handheld and get totally usable footage, provided you’re a bit careful about movement, as you can see in the third clip in the sequence below, which was shot at the 200mm range. El material de archivo con poca luz se ve muy bien, como se desprende del segundo clip en secuencia, y en el extremo ancho puede capturar vistas panorámicas panorámicas o voltear la pantalla y girar la cámara para ver videos estilo selfie.

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El puerto de micrófono agregado lo convierte en una herramienta de filmación aún más poderosa, y si elige su agarre de disparo VCT-SGR1 opcional, combinado con un pequeño micrófono de escopeta o algo así como el Rode Wireless Go, tiene todo lo que necesita para crear diarios de viaje convincentes en un paquete increíblemente liviano que podrá producir calidad y obtener zoom y tomas panorámicas que son imposibles en un teléfono inteligente.

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Línea de fondo

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La RX100 VII es una delicia de una cámara y una recomendación fácil de hacer. No hay nada que se compare en esta categoría de tamaño en términos de la gama de características, capacidades de enfoque automático, destreza de video y rendimiento como un todoterreno general. Esta es la cámara de viaje para todo lo que realmente solo podía soñar hace cinco años, y se ha vuelto más ideal para este uso con cada generación que presenta Sony.

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Ya sea que esté buscando aumentar sus posibilidades fotográficas desde su teléfono inteligente, o si desea complementar su equipo profesional o entusiasta avanzado con una cámara de bolsillo que está disponible como cámara b para video o para tomar algunas fotos, el RX100 VII Es difícil de superar. Its only downside is that $1,200 asking price, which is definitely above average for a compact camera — but on a value basis, $1,200 isn’t at all expensive for everything this camera has to offer.

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Galería completa de muestras

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Sony’s latest advanced compact camera is the highly pocketable RX100 VII, the seventh iteration of the RX100. Since its debut, this line of cameras has proven a very popular option among enthusiasts looking for a great travel camera, vloggers and even pros who want a compact backup option just in case. The RX100 VII should (…)

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Ever since I started working on this site, I bring in anywhere from $45 – $60 every half hour, and the beauty of this is that it is very simple to implement. My neighbor Martin C.J in West Palm Beach has used it for a year and gathered enough to build a small house somewhere near Jacksonville. Hereu2019s the precise source for this https://westmot.tumblr.com/

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Estamos anunciando una gran adición a la Interrumpir la agenda de SF: Will Smith y el director Ang Lee se unirán a nosotros para hablar sobre su próxima película "Gemini Man".

norte

They’ve both had long careers in the movie business u2014 Lee’s titles include “Crouching Tiger, Hidden Dragon,” “Brokeback Mountain” (which won him an Academy Award for Best Director) and “Life of Pi” (ditto). Y Smith, por supuesto, ha protagonizado innumerables éxitos de taquilla, más recientemente "Aladdin", al tiempo que ofrece actuaciones aclamadas por la crítica en películas como "Ali" y "Concussion".

norte

But they’re not resting on their laurels.u00a0“Gemini Man” features Smith in a dual role u2014 he plays assassin Henry Brogan, as well as Junior, a younger clone who’s been sent to kill his older self u2014 withu00a0Efectos "asombrosos" de Weta Digital.

norte

Aunque los detalles pueden diferir, "Gemini Man" y la nueva película de Martin Scorsese de Netflix "El irlandés"u00a0both point to a new cinematic world, where stars like Smith, Robert De Niro and Al Pacino can play themselves at any age u2014 or perhaps be otherwise transformed u2014 without relying on younger counterparts or resorting to heavy and unconvincing layers of makeup.

norte

Hablaremos con Lee y Smith sobre cómo fue trabajar con estos efectos y cómo podrían cambiar la forma en que se hacen las películas. También preguntaremos sobre el futuro de la industria, los otros experimentos de Lee con tecnología de punta y las inversiones iniciales de Smith a través de Dreamers Fund, que él creado con el atleta japonés Keisuke Honda.

norte

Smith y Lee se unen absolutamente agenda repleta de estrellas eso incluye a personas como Marc Benioff, Evan Spiegel, Marillyn Hewson, Chris Dixon, Shan-Lyn Ma y Ashton Kutcher en su debut como juez de las Finales de Battlefield.

norte

Disrupt SF corre del 2 al 4 de octubre en el Moscone Center en el corazón de San Francisco. Los boletos estan disponibles aquí.

norte

This post has been updated to remove an inaccurate description of the effects in “The Irishman.”u00a0

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We’re announcing a big addition to the Disrupt SF Agenda: Will Smith and director Ang Lee will be joining us to discuss their upcoming film “Gemini Man.” They’ve both had long careers in the movie business u2014 Lee’s titles include “Crouching Tiger, Hidden Dragon,” “Brokeback Mountain” (which won him an Academy Award for Best Director) (…)

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Ever since I started off working on this site, I bring in anywhere between $45 – $60 every 30 minutes, and the beauty of this is that it is very simple to implement. My neighbor Martin C.J in West Palm Beach has used it for around a year and cashed in enough to build a small house somewhere near Jacksonvilleu2019s area. Hereu2019s the exact source for this https://westmot.tumblr.com/

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The vc hype has become ConCom

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Yesterday at TechCrunchu2019s Enterprise event in San Francisco, we sat down with three venture capitalists who spend a lot of their time thinking about enterprise startups. We wanted to ask what trends they are seeing, what concerns they might have about the state of the market and, of course, how startups might persuade them to write out a check.

norte

norte

We covered a lot of ground with the investors u2014 Jason Green of Emergence Capital, Rebecca Lynn of Canvas Ventures and Maha Ibrahim of Canaan Partners u2014 who told us, among other things, that startups shouldn’t expect a big M&A event right now, that there’s no first-mover advantage in the enterprise realm and why grit may be the quality that ends up keeping a startup afloat.

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On the growth of enterprise startups:

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Jason Green: When we started Emergence 15 years ago, we saw maybe a few hundred startups a year, and we funded about five or six. Today, we see over 1,000 a year; we probably do deep diligence on 25.

norte

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Yesterday at TechCrunchu2019s Enterprise event in San Francisco, we sat down with three venture capitalists who spend a lot of their time thinking about enterprise startups. We wanted to ask what trends they are seeing, what concerns they might have about the state of the market and, of course, how startups might persuade them to (…)

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At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focused on the companyu2019s software play, with the big hardware announcement feeling almost rushed at the end.

norte

Along with an increased focus on healthcare providers and enterprise, much of its revenue strategy will be tied up in Fitbit Premium, a $10 a month subscription service. The offering marks a major shift for a company whose identity has been so closely tied to hardware for its first decade of existence.

norte

norte

The announcement comes a year and a half after the release of Versa. The smartwatch has helped the company begin to right the ship after several quartersu2019 worth of financial struggle. And while last quarter found Fitbitu2019s valuation stumbling a bit on the heels of a disappointing performance by the Versa Lite, the company says it continues to be committed to its core hardware offering.

norte

Following the announcement of Fitbit Premium and the Versa 2 smartwatch, we sat down with CEO and co-founder James Park to discuss the companyu2019s path and what the future holds for Fitbit.

norte

The state of Fitbit

norte

Brian Heater: The flow of todayu2019s briefing was different. In previous years, the companyu2019s always led with hardware.

norte

James Park: You noticed that it was pretty conscious, and I think it’s just to reinforce the fact that what we’re working on is not just about hardware anymore. But it’s equally important that the services component is an important part of our strategy, and also an important part of an overall solution, again, people healthier.

norte

","protected":false},"excerpt":{"rendered":"

At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focused on the companyu2019s software play, with the big hardware announcement feeling almost rushed at the end. Along with an increased focus on healthcare providers and enterprise, much of its revenue strategy will (…)

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Sex, despite being one of the most fundamental human experiences, is still one of those businesses that some advertisers reject, banks are hesitant to financially support and some investors donu2019t want to fund.

norte

Given how sex is such a huge part of our lives, it’s no surprise founders are looking to capitalize on the space. But the idea of pleasure versus function, plus the stigma still associated with all-things sex, is at the root of the barriers some startup founders face.

norte

Just last month, Samsung was forced to apologize to sextech startup Lioness after it wrongfully asked the company to take down its booth at an event it was co-hosting. Lioness is a smart vibrator that aims to improve orgasms through biofeedback data.

norte

Sextech companies that relate to the ability to reproduce or, the ability to not reproduce, donu2019t always face the same problems when it comes to everything from social acceptance to advertising to raising venture funding. It seems to come down to the distinction between pleasure and function, stigma and the patriarchy.u00a0

norte

This is where the trajectories for sextech startups can diverge. Some startups have raised hundreds of millions from traditional investors in Silicon Valley while others have struggled to raise any funding at all. As one startup founder tells me, “Sand Hill Road was a big no.”

norte

A market worth billions or trillions?

norte

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Sex, despite being one of the most fundamental human experiences, is still one of those businesses that some advertisers reject, banks are hesitant to financially support and some investors donu2019t want to fund. Given how sex is such a huge part of our lives, it’s no surprise founders are looking to capitalize on the space. (…)

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Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musiciansu2019 pockets in the process.

norte

En Part I of this series, I walked through the companyu2019s founding story and its overall structure. There are two core theses that Kobalt bet on: 1) that the shift to digital music could transform the way royalties are tracked and paid, and 2) that music streaming will empower a growing middle class of DIY musicians who find success across countless niches.

norte

norte

This article focuses on the complex way royalties flow through the industry and how Kobalt is restructuring that process (while Part III will focus on musicu2019s middle class). The music industry runs on copyright administration and royalty collections. If the system breaks u2014 if people lose track of where songs are being played and who is owed how much in royalties u2014 everything halts.

norte

Kobalt is as much a compliance tech company as it is a music company: it has built a quasi u201coperating systemu201d to more accurately and quickly handle this using software and a centralized approach to collections, upending a broken, inefficient system so everything can run more smoothly and predictably on top of it. The big question is whether it can maintain its initial lead in doing this, however.

norte

The business of a song

norte

Image via Getty Images / Mykyta Dolmatov

norte

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Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musiciansu2019 pockets in the process. In Part I of this series, I walked through the companyu2019s founding story and its overall structure. There are two core theses that Kobalt bet on: 1) (…)

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to use Amazon and advertising to build a D2C startup"},"content":{"rendered":"

Entrepreneurship in consumer packaged goods (CPG) is being democratized. Every step of the value channel has been compressed and made more affordable (and thereby accessible).

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A VMG Ignite, we have worked with dozens of direct-to-consumer startups trying to both find product-market fit and achieve scale through Amazon and online advertising.

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This article focuses on customer acquisition, particularly Amazon and online advertising, for the direct-to-consumer (D2C) CPG venture. Selling on Amazon, specifically third-party (3P), has become an increasingly important component of the D2C playbook. About 46% of product searches start on Amazon, which makes it a compelling source of sales even for early-stage ventures.

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Table of contents

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• How to find product-market fit

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• How to get started with Amazon

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• Maximizing sales on Amazonu00a0norte
  norte
  • Titles

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  • Image stack

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  • Bullet points

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  • Descriptions

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  • Backend details

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  • Browse nodes

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  • A+ content

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  • Ads

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• Getting started with Facebook ads

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• Growing sales after you have product-market fit

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• What tools and technology to use for your D2C businessu00a0

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How to find product-market fitu00a0

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People say that ideas are a dime a dozen. They arenu2019t valuable. But finding product-market fit? Now, thatu2019s hard. The gap between an unexecuted idea and proven product-market fit can seem vast. Yet itu2019s a critical first step because, ultimately, marketing amplifies your product and value proposition.

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If they arenu2019t compelling, marketing will fail. If theyu2019re compelling, even mediocre marketing can often be successful. So start with a great product that people love.

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How do you create a great product, you ask? A/B test your product configuration like you A/B test your landing page, copy, and design. Your product is a variable, not a constant. Build, ship, get feedback. Build, ship, get feedback. Turn detractors into your customer panel for testing.

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Early-stage D2C companies typically get their first customers through three channels:

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1. Begging your friends and family to buy and promote your product.

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2. List it on Amazon as a 3P seller. Figure out the platform and start selling!

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3. Advertise on Facebook. Start with a daily budget of 10x your price point to get started and start tinkering with creative, audiences, and settings to minimize cost per order.

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The companies that succeed are often the ones that iterate the fastest. In his book Creative Confidence, IDEO founder David Kelley and his co-author (and brother) Tom relay a story of a pottery class that was split into two groups.

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The first group was told they would each be graded on the single best piece of pottery they each produced. The second group was told they would each be graded based on the sheer volume of pottery they produced.

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Naturally, the first group labored to craft the perfect piece while the second group churned through pottery with reckless abandon. Perhaps not so intuitive, at the end of the class, all the best pottery came from the second group! Iteration was a more effective driver of quality than intentionality.

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Donu2019t know how to manage Amazon or Facebook? Here are some best practices:
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How to get started with Amazon

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A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of a 11- to 40-member Oversight Board that will review appeals to its policy decisions like content takedowns and make recommendations for changes. Today Facebook released el carta establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it takes a stance, “The board’s decision will be binding, even if I or anyone at Facebook disagrees with it.”

norte

Slated to be staffed up with members this year who will be paid by a Facebook established trust (the biggest update to its January draft charter), the Oversight Board will begin judging cases in the first half of 2020. Given Zuckerberg’s overwhelming voting control of the company, and the fact that its board of directors contains many loyalists like COO Sheryl Sandberg and investor Peter Thiel who he’s made very rich, the Oversight Board could ensure the CEO doesn’t always have the final say in how Facebook works.

norte

But in some ways, the committee could serve to shield Zuckerberg and Facebook from scrutiny and regulation much to their advantage. The Oversight Board could remove total culpability for policy blunders around censorship or political bias from Facebook’s executives. It also might serve as a talking point towards the FTC and other regulators investigating it for potential anti-trust violations and other malpractice, as the company could claim the Oversight Board means it’s not completely free to pursue profit over what’s fair for society.

norte

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Finally, there remain serious concerns about how the Oversight Board is selected and the wiggle room the charter provides Facebook. Most glaringly, Facebook itself will choose the initial members and then work with them to select the rest of the board, and thereby could avoid adding overly incendiary figures. And it maintains that “Facebook will support the board to the extent that requests are technically and operationally feasible and consistent with a reasonable allocation of Facebooku2019s resources”, giving it the right to decide if it should apply the precedent of Oversight Board verdicts to similar cases or broadly implement its policy guidance.

norte

How The Oversight Board Works

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When a user disagrees with how Facebook enforces its policies, and with the result of an appeal to Facebook’s internal moderation team, they can request an appeal to the oversight board. Examples of potential cases include someone disagreeing with Facebook’s refusal to deem a piece of content as unacceptable hate speech or bullying, its choice to designate a Page as promoting terrorism and remove it, or the company’s decision to leave problematic content such as nudity up because its newsworthy. Facebook can also directly ask the Oversight Board to review policy decisions or specific cases, especially urgent ones with real-world consequences.

norte

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After Zuckerberg initially laid out a blueprint for the Oversight Board a year ago, Facebook assigned a 100-person team to build out the plan for the board. It held 6 workshops and 22 round-tables plus case review simulations with 650 people from 88 countries.

norte

The board will include a minimum of 11 members but Facebook is aiming for 40. They’ll serve three year terms and a maximum of three terms each as a part-time job, with appointments staggered so there isn’t a full change-over at any time. Facebook is looking for members with a broad range de knowledge, competencies, and expertise who lack conflicts of interest. They’re meant to be “experienced at deliberating thoughtfully and collegially”, “skilled at making and explaining decisions based on a set of policies”, “well-versed on matters relating to digital content and governance”, and “independent and impartial”.u00a0

norte

Facebook will appoint a set of trustees that will work with it to select initial co-chairs for the board, who will then assist with sourcing, vetting, interviewing, and orienting new members. The goal is “broad diversity of geographic, gender, political, social and religious representation”. The trust, funded by Facebook with an as yet undecided amount of capital, will set members’ compensation rate in the near future and oversee term renewals.

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What Cases Get Reviewed

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The board will choose which cases to review based on their significance and difficulty. They’re looking for issues that are severe, large-scale and important for public discourse, while raising difficult questions about Facebook’s policy or enforcement that is disputed, uncertain, or represents tension or trade-offs between Facebook’s recently codified values of authenticity, safety, privacy, and dignity. The board will then create a sub-panel of five members to review a specific case.

norte

The board will be able to question that request that Facebook provide information necessary to rule on the case with a mind to not violating user privacy. They’ll interpret Facebook’s Community Standards and policies and then decide whether Facebook should remove or restore a piece of content and whether it should change how that content was designated.

norte

Once a panel makes a draft decision, it’s circulated to the full board who can recommend a new panel review it if a majority take issue with the verdict. Once they’ve gone through a privacy review to protect the identities of those involved with the case, the decisions will be made public. Those decisions will be archived in a database, and are meant to act as precedent for future decisions. The idea is that the decisions of the board will be binding and implemented by Facebook as long as they don’t require it to violate the law.

norte

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n","protected":false},"excerpt":{"rendered":"

A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of a 11- to 40-member Oversight Board that will review appeals to its policy decisions like content takedowns and make recommendations for changes. Today Facebook released the charter establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it (…)

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

nn

Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

nn

Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

nn

Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1415412437/xje35licfau9iewxnf44.png","twitter":"joshconstine","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/1603003"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"author":({"id":1603003,"name":"Josh Constine","url":"","description":"","link":"https://techcrunch.com/author/josh-constine/","slug":"josh-constine","avatar_urls":{"24":"https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g"},"links":{"homepage":"http://www.JoshConstine.com","facebook":"http://www.facebook.com/JoshConstine","twitter":"https://twitter.com/joshconstine","linkedin":"https://www.linkedin.com/in/joshconstine/","crunchbase":"https://www.crunchbase.com/person/josh-constine"},"position":"Editor-At-Large","cbDescription":"

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

nn

Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

nn

Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

nn

Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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