La startup francesa Madbox está recaudando una ronda de financiación de la Serie A de $ 16.5 millones (€ 15 millones) de Alven. La compañía está desarrollando juegos móviles y maneja todo de principio a fin, desde el diseño del juego hasta la publicación y la adquisición de usuarios.
Madbox es un jugador joven en el espacio de los juegos móviles. La compañía es el resultado de la fusión de dos pequeños estudios de juegos con sede en París en julio de 2018. Después de un par de meses, la startup lanzó su primer juego, Dash Valley. Y el juego rápidamente terminó en tendencia en el top 50 de las principales descargas gratuitas de juegos en la App Store en los EE. UU.
La compañía ha lanzado un puñado de juegos desde entonces. En algún momento, Madbox tenía tres juegos en los 10 principales gráficos de los EE. UU. (Una vez más, descargas gratuitas de juegos): StickMan Hook, Sausage Flip e Idle Ball Race. En general, Madbox ha generado 100 millones de descargas de juegos.
“El método central en Madbox es que internalizamos todo”, me dijo el cofundador y CEO Jean-Nicolas Vernin. “Tratamos de automatizar tantas cosas como sea posible”.
Además de reutilizar activos de un juego a otro, Madbox también intenta aplicar el mismo método cuando se trata de adquisición de usuarios y marketing. “La gente a menudo nos dice que tenemos una cultura basada en datos que se desarrolla de manera desproporcionada en nuestra empresa”, dijo Vernin.
Madbox tiene un enfoque cuidadoso cuando se trata de crecimiento. La compañía contrata lentamente y no lanza docenas de juegos en un año.
Con 30 a 40 empleados y un modelo de negocio basado principalmente en anuncios, la empresa actualmente es rentable. Madbox ahora quiere abordar una gama más amplia de juegos móviles, desde juegos hiper casuales a juegos inactivos y juegos menos casuales. La startup también está abriendo una segunda oficina en Barcelona.
“Somos una generación de amigos que han trabajado para reconocidos estudios de juegos casuales. Y todos pensamos que las producciones de grandes juegos tendrán que ser más simples para que la gente pueda jugarlas como juegos casuales, y viceversa ”, dijo Vernin. Y Madbox quiere estar allí cuando estos dos mundos colisionen.
Live from Georgetown - Standing for Voice and Free Expression.
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publicado por Mark Zuckerberg el jueves 17 de octubre de 2019
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Zuckerberg habló hoy durante 40 minutos en la Universidad de Georgetown. y luego hice un Q&A para compartir sus pensamientos sobre el discurso y "cómo podríamos abordar los desafíos que presentan más voz e Internet, y las principales amenazas a la libre expresión en todo el mundo". Discutió cómo "Queremos el progreso de la libre expresión sin la tensión". llevando a las personas a abogar por hacer retroceder la libertad de expresión. "¿Dónde se traza la línea?"
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Zuckerberg dice que Facebook ahora tiene 35,000 personas trabajando en seguridad, y el presupuesto de seguridad de la compañía es más alto ahora que todos los ingresos de la compañía cuando se salió a bolsa, que fue de $ 5 mil millones en 2012. Facebook elimina o descalifica el contenido que es objetivamente peligroso. Aún así, dice que no quiere "dejar que la definición de lo que es peligroso se expanda más allá de lo que es absolutamente necesario".
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Al acuñar una nueva frase, Zuckerberg señaló que "las personas que tienen el poder de expresarse a escala son un nuevo tipo de fuerza en el mundo u2014 un quinto estado junto con las otras estructuras de poder de la sociedad ".
Al permitir anuncios políticos en Facebook, incluso si contienen información errónea, Zuckerberg argumenta que "los anuncios políticos pueden ser una parte importante de la voz, especialmente para los candidatos locales, retadores y grupos de defensa que los medios de comunicación no podrían cubrir de otra manera. De esa forma pueden expresar su voz en el debate ”. Si bien eso puede ser cierto, el mismo sistema permite que cualquier grupo o candidato que tenga más fondos domine la narrativa.
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Hace poco sostuve que Facebook debería eliminar todos los anuncios políticos hasta que se apruebe la reglamentación para evitar su uso para difundir información errónea. El presidente Trump está gastando más que muchos de sus rivales del partido demócrata combinados mientras usa mentiras acerca de que planean eliminar la segunda enmienda para recaudar dinero.
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Aún así, Zuckerberg argumenta que "prohibir los anuncios políticos favorece a los titulares ya quienes decidan cubrir los medios". No se refirió a quién gasta más o cómo Facebook aún podría ofrecer la libre expresión de candidatos a sus propios seguidores, incluso si prohibiera los anuncios políticos. Básicamente no hizo distinción entre la libertad de expresión y la libertad de alcance, también conocida como amplificación paga a través de anuncios. Instagram El CEO Adam Mosseri se hizo eco de este sentimiento, equiparando anuncios y discurso, tuiteando "Creo que la gente merece escuchar lo que dicen los políticos y tomar sus propias decisiones". Sin embargo, después de una discusión, Mosseri aceptado A menudo desearía poder prohibir los anuncios políticos, pero dije que sería complejo definir qué calificaba y qué no.
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Si soy sincero, a menudo desearía poder hacerlo, ciertamente no vale la pena los ingresos. Pero permitir que todos menos los políticos publiquen anuncios políticos no tiene sentido. Y rechazar todos los anuncios políticos se complica rápidamente, solo piense en cuántas marcas se inclinan por los problemas políticos en los últimos tiempos.
Confiar en favorecer el argumento de los titulares ignora cómo el presidente Trump gastó $ 4.9 millones en anuncios de Facebook este año en comparación con $ 9.6 millones gastados por los 23 candidatos demócratas combinados, y que Trump había les gastó a todos juntos a partir de marzo. Prohibir los anuncios políticos no evitaría que los candidatos digan lo que quieren y sean juzgados, pero evitaría que el discurso de los candidatos más ricos tenga más peso.
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En general, Zuckerberg sonaba más apasionado y empático que en sus recientes testimonios en Capitol Hill. Parecía asumir algo de la cadencia y el tono del ex presidente Barack Obama, alzando la voz para enfatizar la urgencia de los desafíos que enfrenta la democracia. Sin embargo, el formato de discurso le permitió a Zuckerberg evitar el rechazo inmediato de sus puntos, como por qué la publicidad política favorece a los retadores si es el titular con la mayor cantidad de dinero para gastar. Zuckerberg tuvo un Preguntas y respuestas después de su discurso, pero el flujo de eso no se transmitió desde su página como los comentarios preparados, y en su mayoría reiteró puntos del discurso.
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Sin embargo, Zuckerberg condujo a casa un tema importante en toda la charla. Intentó vincular la idea de que las empresas de EE. UU. Podrían vigilar la libertad de expresión para proteger la seguridad y las elecciones con la forma en que China censura el discurso. Y mientras otras compañías como la NBA y Blizzard que hacen negocios importantes con el país intentan minimizar su influencia, Zuckerberg habló sobre cómo los tentáculos de los valores de China están ahogando el discurso más allá de sus fronteras.
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China está exportando sus valores sociales, los anuncios políticos son una parte importante de la libre expresión y la definición de discurso peligroso debe mantenerse bajo control, sostuvo hoy el CEO de Facebook, Mark Zuckerberg, en un discurso en la Universidad de Georgetown. Criticó cómo las empresas estadounidenses que hacen negocios con China se estaban influenciando por los valores del país. (...)
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
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Anteriormente, Constine fue el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
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Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
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Constine también recibió un título de Bachiller en Artes con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
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Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
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Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
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(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de la fundadora de empresas fundadoras Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces se fue y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre la Embajada de Fundadores o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin, no negocian a diario, y divulga sus posiciones directamente en artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni comercio de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
Me pagan más de $ 87 por hora trabajando desde casa con 2 niños en casa. Nunca pensé que sería capaz de hacerlo, pero mi mejor amiga gana más de 10 mil al mes haciendo esto y me convenció de intentarlo. El potencial con esto es infinito. Aquí está lo que he estado haciendo ... http: / / www.Your70.Com
Aquí hay una manera honesta de solucionar todo esto, a 161 veces más rápido, a un costo menor que la impresión, imagen, video o película, revisado de forma independiente en línea el 6 de agosto de 2019 en cmsvoice.com, desde el galardonado y en uso global. Illiteracy (TM), que es seguro y seguro de la automatización de alta calidad de cualquier VOZ, en cualquier dialecto o idioma, wifi, en tiempo real en cualquier plataforma o equipo, idiomas croas, familias cruzadas de idiomas, restauración de voz, música y letras, etc. En línea, para descargar GRATIS TALKMONDO.COM "El mundo en la punta de su lengua (TM)".
Josh Constine es un periodista de tecnología que se especializa en el análisis profundo de productos sociales. Actualmente es Editor-At-Large para TechCrunch y está disponible para participar en conferencias.
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Anteriormente, Constine fue el escritor principal de Inside Facebook a través de su adquisición por parte de WebMediaBrands, cubriendo todo sobre la red social.
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Constine se graduó de la Universidad de Stanford en 2009 con una maestría en cibersociología, examinando la influencia de la tecnología en la interacción social. Investigó el impacto de los controles de privacidad en la socialización de los niños, los ciclos de popularidad de memes y lo que influye en la tasa de clics de enlaces publicados en Twitter.
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Constine también recibió un título de Bachiller en Artes con honores de la Universidad de Stanford en 2007, con especialización en Psicología Social y Procesos Interpersonales.
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Josh Constine es un orador público experimentado y ha moderado más de 120 entrevistas en el escenario en 15 países con líderes como el CEO de Facebook, Mark Zuckerberg, el denunciante Edward Snowden (a través de una videoconferencia en el escenario) y el senador estadounidense Cory Booker. Está disponible para moderar paneles y chats junto al fuego, pronunciar notas clave y juzgar las competencias de hackathon y pitch.
n n
Constine ha sido citado por The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate y más, y ha aparecido en televisión en Good Morning, America, The Today Show, China Central Television y Fox News. Constine está clasificada como la periodista tecnológica # 1 más citada en el prestigioso agregador de noticias Techmeme.
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(Divulgaciones: Josh Constine le aconsejó temporalmente a una amiga de la universidad que compartiera ubicación social con el nombre en código 'Signal' que tenía su sede en San Francisco antes de disolverse en 2015. Esta función de asesoría fue aprobada por los editores de AOL y TechCrunch y ha concluido. El novio de Constine, Andee Gardiner cofundador de la fundadora de empresas fundadoras Founders Embassy. El primo de Constine, Darren Lachtman, es el fundador de la startup de publicidad influyente Niche que fue adquirida por Twitter, y desde entonces se fue y fundó el estudio de contenido para adolescentes Brat. Constine no escribe sobre la Embajada de Fundadores o Brat. Constine tiene personal conocidos derivados de la vivienda universitaria alrededor del año 2007 con los fundadores de Skybox Imaging (ahora Terra Bella), Hustle, Snapchat y Robinhood, pero no mantiene estrechos lazos sociales con ellos ni influye en su escritura. Constine ocasionalmente participa en conferencias pagas. pero solo aquellos financiados por compañías que no cubre. Constine posee una pequeña posición en Ethereum y Las criptomonedas de Bitcoin, no negocian a diario, y divulga sus posiciones directamente en artículos, según corresponda. Constine no realiza consultorías, inversiones de ángeles ni comercio de acciones públicas más allá de las inversiones de acciones públicas por parte de la herencia de sus padres que él no tiene ningún papel en la gestión o asesoramiento).
The fact that Nvidia is updating its Shield TV hardware has already been telegraphed via an FCC filing, but a leak earlier today paints much more of a detailed picture. An Amazon listing for a new Nvidia Shield Pro set-top streaming device went live briefly before being taken down, showing a familiar hardware design and a new remote control and listing some of the forthcoming feature updates new to this generation of hardware.
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El listado, capturado por los ojos de águila Rumores de Android TV and shared via Twitter, includes a $199.99 price point, specs that include 3GB of RAM, 2x USB ports, a new Nvidia Tegra X1+ chip and 16GB of on-board storage. Además del precio, la lista de Amazon tenía una fecha de lanzamiento para el nuevo hardware del 28 de octubre.
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Si esto Amazonas page is accurate (and it looks indeed like an official product page that one would expect from Nvidia), the new Shield TV’s processor will be “up to 25% faster than the previous generation,” and will offer “next-generation AI upscaling” for improving the quality of HD video on 4K-capable displays.
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It’ll offer support for Dolby Vision HDR, plus surround sound with Dolby Atmos support, and provide “the most 4K HDR content of any streaming media player.” There’s also built-in Google Asistencia de asistente, que se ofreció en el hardware existente, y funcionará con Alexa para el control de manos libres.
Las fotos de características de la lista muestran un nuevo control remoto, que tiene un diseño similar a una pirámide, así como muchos botones más dedicados en la cara. Hay retroiluminación y un desintegrador IR para control de TV, así como un "localizador remoto perdido incorporado" según la página de Amazon ahora eliminada.
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Esta página de Amazon sin duda pinta una imagen completa de qué esperar, y parece una actualización convincente para estar seguro. Sin embargo, la lista ya no está, así que estad atentos para averiguar si esto es realmente real y si este transmisor actualizado estará disponible pronto.
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UPDATE:u00a0Yet another Nvidia leak followed the first, this time through retailer Newegg (via The Verge) This is different, however, and features a Shield TV device (no “Pro” in the name) that has almost all the same specs, but a much smaller design that includes a microSD card, and seems to have half the amount of on-board storage (8GB versus 16GB) and a retail price of around $150.
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The fact that Nvidia is updating its Shield TV hardware has already been telegraphed via an FCC filing, but a leak earlier today paints much more of a detailed picture. An Amazon listing for a new Nvidia Shield Pro set-top streaming device went live briefly before being taken down, showing a familiar hardware design and (…)
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Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.
I basically make about $6,000-$8,000 a month online. It’s enough to comfortably replace my old jobs income, esconsidering I only work about 10-13 hours a week from home. I was amazed how easy it was after I tried itpecially ……… http://www.Your70.Com
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Darrell Etherington is a Writer at TechCrunch, focused on science, space and health tech startups. Darrell used to work for Apple and Shopify in their respective PR departments, but he does not currently hold any stock in either company.
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WeWork problem"},"content":{"rendered":"
Airbnb may be another overvalued “unicorn,” but it’s no WeWork.
n
The Information this morning reportado new Airbnb financials u2014 indicating a massive increase in operating losses u2014 that immediately call Airbnb’s future into question. Precisely, Airbnb lost $306 million on operations on $839 million in revenue, namely as a result of marketing spend, in the first quarter of 2019. In total, Airbnb invested $367 million in sales and marketing, representing a 58% increase year-over-year, in Q1. The company is gearing up for a major liquidity event next year and is making a concerted effort to rake in new customers, as any soon-to-be-public business would.
n
Given WeWork’s sudden demise, coupled with Uber and Lyft’s lukewarm performances on the stock markets, many have wondered how Wall Street will respond to Airbnb’s eventual IPO prospectus. Will money managers have an appetite for another over-valued Silicon Valley darling? Or will the market compete like mad for shares in the massive home-sharing marketplace?
n
But Airbnb, again, is no WeWork, and I wager Wall Street will have a much friendlier approach to its offering. For one, Airbnb’s co-founder and chief executive officer Brian Chesky isn’t dropping $60 million on private jets u2014 I don’t think. CEO behaviors aside, Airbnb has more capital in the bank than it has raised in its entire 11-year history, which is a whole lot of money. This is all according to a source who is familiar with Airbnbu2019s financials and shared this detail with TechCrunch following The Information’s Thursday morning report. As for Airbnb, the company told TechCrunch, “we canu2019t comment on the figures, but 2019 is a big investment year in support of our hosts and guests.”
n
Airbnb’s CEO Brian Chesky speaks at TechCrunch Disrupt SF 2014
n
Airbnb has attracted more than $3.5 billion in equity funding at a $31 billion valuation and has even more locked away in its bank account. Additionally, Airbnb has an untouched $1 billion credit line, the source said. Presumably, the referenced credit line is the 2016 $1 billion debt financing from JPMorgan, CitiGroup, Morgan Stanley y otros.
n
Moreover, Airbnb has been u201ccumulativelyu201d free cash flow positive for some time, meaning that it’s seen more money coming in than going out during recent quarters, according to our source. It has been reported that Airbnb surpassed $1 billion in revenue in the second quarter of 2019 and in the third quarter of 2018, but we’re guessing the business did not top $1 billion in Q4 of 2018 or Q1 of 2019 because it if had, that information would probably have been “leaked.”
n
Finally, Airbnb has been profitable on an EBITDA (earnings before interest, taxes, depreciation and amortization) basis for two consecutive years, the company announced in January. Gross bookings, meanwhile, are growing, as is Airbnb’s business offering and its experiences product.
n
Why does any of this matter, you ask?
n
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Airbnb may be another overvalued ‘unicorn,’ but it’s no WeWork.u00a0
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Kate Clark is a reporter at TechCrunch covering startups and venture capital. She's interested in diversity & inclusion, consumer technology, mobility and more.
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She previously covered the venture capital ecosystem for PitchBook News.
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A Seattle native, she is a graduate of the University of Washington, where she studied journalism and international studies.
nn
Reach Kate via e-mail at kate.clark@techcrunch.com or on Twitter @KateClarkTweets.
Kate Clark is a reporter at TechCrunch covering startups and venture capital. She's interested in diversity & inclusion, consumer technology, mobility and more.
nn
She previously covered the venture capital ecosystem for PitchBook News.
nn
A Seattle native, she is a graduate of the University of Washington, where she studied journalism and international studies.
nn
Reach Kate via e-mail at kate.clark@techcrunch.com or on Twitter @KateClarkTweets.
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¿Qué hace BMW, Tencent, Poku00e9mon Go creator Niantic, movie director Jon Favreau and construction giant Skanska have in common? Theyu2019re all using the same platform to create their products.
u201cUnity wants to be the 3D operating system of the world,u201d says Sylvio Drouin, VP of the Unity Labs R&D team.
n
Los clientes pueden diseñar, comprar o importar activos digitales como bosques, efectos de sonido y extraterrestres, y crear la lógica que guía cómo interactúan todos estos elementos con los jugadores. Nearly half of the worldu2019s games are built with Unity, which is particularly popular among mobile game developers.u00a0
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And in the fourteen years since Unityu2019s engine launched, the size of the global gaming market has exploded from $ 27 mil millones a $ 135 mil millones, impulsado por el auge de los juegos móviles, que ahora comprende el mayoria del mercado.
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Unity se usa cada vez más para el diseño 3D y las simulaciones en otras industrias como el cine, la automoción y la arquitectura, y ahora se usa para crear 60% de todas las experiencias de realidad aumentada y virtual. That positions Unity u2014 as Facebook CEO Mark Zuckerburg argued in una nota de 2015 in favor of acquiring it u2014 as a key platform for the next wave of consumer technology after mobile.
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Unityu2019s growth is a case study of Clayton Christensenu2019s teoría de la innovación disruptiva.While other game engines targeted the big AAA game makers at the top of the console and PC markets, Unity went after independent developers with a less robust product that was better suited to their needs and budget.u00a0
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A medida que ganó popularidad, la compañía capturó el crecimiento en los segmentos del mercado fronterizo y también expandió el mercado para satisfacer las necesidades de los fabricantes de juegos de mayor rendimiento. Today, itu2019s making a push to become the top engine for building anything in interactive 3D.
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Este artículo es parte de mi investigación en curso sobre el futuro de las experiencias de medios interactivos. Esta investigación ha incluido entrevistas con docenas de desarrolladores, ejecutivos e inversores en juegos y otras industrias, incluidas entrevistas con más de 20 ejecutivos de Unity.
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Establecimiento
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La unidad fue fundada en Copenhague por Nicholas Francis, Joachim Ante y David Helgason. Su historia comenzó en un foro de OpenGL en mayo de 2002, donde Francis hizo un llamado a los colaboradores en un compilador de sombreado de código abierto (herramienta gráfica) para la población nicho de desarrolladores de juegos basados en Mac como él. It was Ante, then a high school student in Berlin, who responded.u00a0
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Ante complemented Francisu2019 focus on graphics and gameplay with an intuitive sense for back-end architecture. Because the game he was working on with another team wasnu2019t going anywhere, they collaborated on the shader part-time while each pursued their own game engine projects, but decided to combine forces upon meeting in-person. In a sprint to merge the codebases of their engines, they camped out in Helgasonu2019s apartment for several days while he was out of town. El plan era comenzar un estudio de juegos basado en una infraestructura tecnológica robusta que también pudiera obtener una licencia.
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Helgason y Francis habían trabajado juntos desde la escuela secundaria, trabajando en varias empresas de desarrollo web e incluso intentos de corta duración en la producción de películas. Helgason entró y salió de la Universidad de Copenhague mientras trabajaba como desarrollador web independiente. He provided help where he could and joined full-time after several months, selling his small stake in a web development firm to his partners.u00a0
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According to Ante, Helgason was u201cgood with peopleu201d and more business-oriented, so he took the CEO title after the trio failed to find a more experienced person for the role. (Pasarían dos años antes de que Ante y Francis extendieran el título de cofundador y la cantidad correspondiente de capital a Helgason).
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Reclutaron un elenco rotativo para ayudarlos de forma gratuita mientras creaban prototipos de una amplia gama de ideas. La diversidad de ideas que persiguieron resultó en un motor que podía manejar una amplia gama de casos de uso. La comercialización del motor se convirtió en un foco, ya que estaba surgiendo un juego exitoso que mostraría el motor a su mejor ventaja; for indie developers, having to reconstruct an engine with every new game idea was a pain point that, if solved, would enable more creative output.u00a0
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Supported by their savings, a u20ac25,000 investment from Anteu2019s father, and Helgasonu2019s part-time job at a cafu00e9, continuaron durante tres años, incorporándose en el segundo año (2004) con el nombre Over The Edge Entertainment.
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El juego que finalmente se comprometieron a lanzar en la primavera de 2005, GooBall, was u201cway too hard to play,u201d says Ante and didnu2019t gain much traction. Reconociendo que eran mejores construyendo herramientas de desarrollo y prototipos que los juegos comercialmente viables, apostaron a su compañía por el objetivo de lanzar un motor de juegos para la pequeña comunidad de desarrolladores basada en Mac. Al vincular las connotaciones de colaboración y compatibilidad cruzada, llamaron al motor Unidad.
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What do BMW, Tencent, Poku00e9mon Go creator Niantic, movie director Jon Favreau and construction giant Skanska have in common? Theyu2019re all using the same platform to create their products. Founded in a small Copenhagen apartment in 2004, Unity Technologiesu2019 makes a game engine u2014 a software platform for building video games. But the company, which (…)
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Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
Eric Peckham is TechCrunch's Media Columnist. He focuses on analysis of interactive media, non-interactive media, content creation platforms, communications tools, and education. Separate from TechCrunch, he writes the popular Monetizing Media newsletter.
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leaders and startup founders talk how to build a sustainable gig economy"},"content":{"rendered":"
Sobre el pasado En pocos años, las compañías de economía de concierto y el tratamiento de su fuerza laboral se ha convertido en un tema candente para el debate del sector público y privado.
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At our recent annual Disrupt event in San Francisco, we dug into how founders, companies and the broader community can play a positive role in the gig economy, with help fromu00a0Derecka Mehrens, an executive director atu00a0Asociaciones de trabajo de EE. UU.u00a0and co-founder ofu00a0Silicon Valley Rising u2014 an advocacy campaign focused on fighting for tech worker rights and creating an inclusive tech economy u2014 andu00a0Amanda de Cadenet, founder ofu00a0Girlgaze, una plataforma que conecta a los anunciantes con una red de 200,000 creativos no binarios y de identificación femenina.
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Derecka y Amanda se sumergió profundamente en el lugar donde las empresas de conciertos no se han quedado cortas, qué están haciendo para enderezar el barco, si las mentalidades de VC y de hipercrecimiento encajan en una economía de conciertos sostenible, así como las ideas sobre el nuevo ‘de UberUber Plataforma de Works y CA AB-5. The following has been lightly edited for length and clarity.
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Donde las compañías de conciertos actuales están fallando
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Arman Tabatabai: ¿Cuál fue la promesa original y la propuesta de valor de la economía del concierto? ¿Qué salió mal?
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Derecka Mehrens: La economía del concierto existe en un contexto más amplio, que es uno en el que el neoliberalismo está fallando, la economía de goteo se prueba mal y todos los días los trabajadores no sobreviven y buscan algo más.
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Entonces, tiene una situación en la que el sistema que armamos para crear empleo, crear nuestras comunidades, construir nuestra vivienda, darnos trabajo es disfuncional. Y dentro de eso, la gente va a llegar a soluciones disruptivas a sus partes con la promesa de resolver un problema. Pero sin una solución más amplia, eso, a nuestro juicio, terminará exacerbando las desigualdades existentes.
n
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Over the past few years, gig economy companies and the treatment of their labor force has become a hot button issue for public and private sector debate. At our recent annual Disrupt event in San Francisco, we dug into how founders, companies and the broader community can play a positive role in the gig economy, (…)
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nt
ntt
ntttttttTim Hsia y Neil DevaninttttttContributorntt
Bienvenido a esto edición de Los operadores, una columna recurrente de Extra Crunch producida por expertos con experiencia ejecutiva en compañías como AirBnB, Brex, Dropbox, Facebook, Google, Lyft, Slack, Square, Twitter y Uber, compartiendo sus historias e ideas. Itu2019s made for founders who are navigating domains outside their expertise, covering topics they may be learning for the first time like enterprise sales, product management, and finance/accounting.
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En este episodio:
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¿Cuándo y cómo debe una empresa buscar cobertura de prensa?
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La diferencia entre marketing y comunicaciones.
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Construyendo relaciones con reporteros
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Ser o identificar un gran líder de comunicaciones
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Early on, most founders and investors focus on getting positive press, but if theyu2019re unfortunate or make mistakes, mitigating bad coverage becomes a common goal. En términos generales, las comunicaciones consisten en cómo y qué información compartir, tanto dentro como fuera de la empresa, tocando dominios como la gestión, el reclutamiento, el marketing y el desarrollo empresarial. Itu2019s also highly optimizable and often, mission critical u2014 the difference between dramatic success and catastrophic failure.
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Hablamos con tres expertos en comunicaciones para obtener más información:
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Sean Garrett fue el primer vicepresidente de comunicaciones de Twitter. Anteriormente trabajó para el gobernador Pete Wilson de California y fundó dos empresas de comunicaciones separadas, con clientes que incluyen a Slack, Cisco y Disney. Heu2019s currently a Managing Partner at Pramana Collective.
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Faryl Ury es un ex reportero con experiencia en NPR y Associated Press. Su experiencia en comunicaciones también comenzó en el gobierno, trabajando para la senadora estadounidense Jeanne Shaheen antes de administrar comunicaciones en Square y Uber. Luego fue ejecutiva de marketing en Dropbox antes de convertirse en Directora de Comunicaciones en Aurora, una compañía líder de vehículos autónomos, con inversores que incluyen a Sequoia Capital, Amazon y Hyundai.
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Adi Raval started as a journalist at ABC News and the BBC, covering 9/11, the Iraq War, and the White House. Se trasladó al gobierno como diplomático para el Departamento de Estado que sirve en Afganistán, y más tarde, como portavoz y Director de Comunicaciones en USAID. Después de dejar el gobierno, Adi fue el principal ejecutivo de comunicaciones de Bechtel Corporation, el jefe de comunicaciones y relaciones públicas de TaskRabbit, y ahora el jefe de comunicaciones de Kodiak Robotics. Heu2019s also a term member for the Council on Foreign Relations.
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A continuación se muestra un resumen sintetizado de nuestra conversación; revisa Los operadores para el episodio completo
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¿Cuándo y cómo debe una empresa buscar cobertura de prensa?
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A los inversores les encanta ver el reconocimiento público de sus compañías de cartera, y los fundadores a veces creen que la cobertura de prensa resolverá todos sus problemas, produciendo una panacea de clientes entrantes, empleados y nuevos patrocinadores. Whether itu2019s a fundraising announcement or a product launch, more exposure can only help, right? Of course, thatu2019s not always true. No estar preparado para una afluencia de interés entrante puede conducir a malas experiencias y una reputación negativa.
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¿Qué es más probable que una mala respuesta? No hay respuesta en absoluto: los periodistas son constantemente lanzados por empresarios que buscan cobertura que no tienen una historia convincente que compartir, lo que significa que la mayoría de ellos están preparados para decir "no".
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Faryl nos dijo que cuando pregunta a los fundadores por qué quieren hacer prensa, a menudo responden: "nuestros inversores nos lo dijeron" o "hablé con otros empresarios y ellos presionan". Estar preparado para la respuesta significa saber lo que quiere la respuesta a ser, que a su vez significa saber lo que tiene que decir y por qué alguien escuchará y responderá de la manera correcta. Thinking through this exercise involves asking questions, said Sean, specifically, u201cwhat is your positioning? ¿Cuál es tu mensaje? And for some organizations, that’s the right first step to figure out, at a high level, what are we even trying to accomplish here…?u201d
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Tener un propósito claro en mente antes de acercarse a los periodistas también lo ayudará a ejecutar. Para algunas nuevas empresas, aterrizar una historia con la prensa comercial puede ser mejor que ser redactado por una publicación de tecnología generalizada. On the other hand, if youu2019re spending a ton of money on Facebook and Google to advertise directly to consumers, getting coverage in the right publications may be much more efficient and impactful.u00a0
n
","protected":false},"excerpt":{"rendered":"
Welcome to this edition of The Operators, a recurring Extra Crunch column produced by insiders with executive experience.
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CEO explains how the company ‘fully embraces’ streaming"},"content":{"rendered":"
Does TiVo has a future beyond the DVR?
n
Dave Shull certainly hopes so. The former Weather Channel CEO joined the company as president and CEO back in May, and when I spoke to him last month, he insisted that he’s excited and optimistic about the company’s prospects.
n
In fact, he said the DVR business “is not really TiVo” anymore. And the proliferation of streaming services is exactly what’s creating a big new opportunity for the company, one where it can help consumers navigate the seemingly overwhelming streaming landscape.
n
“Let’s embrace the chaos,” Shull told me. “The more streaming, the better.”
n
In the interview below u2014 which has been edited and condensed for clarity u2014 we discuss why he took on the job, how he plans to split TiVo into two companies and his plans for TiVo+, the company’s ad-supported streaming service (which launched earlier this week.)
n
TechCrunch: It seems like part of the goal with you coming on as CEO is this idea of reinventing the company for the world of streaming.
n
Dave Shull: We fully embrace the streaming wars at TiVo, is what I would say.
n
A little bit of context. I’ve known the company for years, because I’ve been familiar with some of the technology pieces that they had in the IP portfolio. But before I took the job, I talked to CTOs at some of the major operators around the world and said, “TiVo, right? I mean this is a company I’ve heard of, but are they still around?” And the answer consistently was, “Yeah, it’s actually the best technology out there.”
n
So I started talking to the board and eventually I get the job offer. I walk into a Best Buy and I pick up a Roku box and a TiVo box. I install the Roku box. It’s a brilliant installation process, absolutely brilliant. But then what it gives you is a bunch of different tiles for each of the apps. And so you have to figure out, okay, was that show on Netflix or Hulu?
n
The TiVo experience was a little bit u2014 it needed some more work, is the polite way to say it. But once I had it installed, it’s taken my live TV and my on-demand Prime, Netflix, Hulu and some digital content and pulled it all together. That’s pretty cool because it’s allowing me to find the entertainment that I want to watch tonight, right?
n
And so we’re betting on this chaos of applications that are out there with the streaming wars, saying people are having fatigue from subscriptions and they are desperate to find an amazing way to go back to enjoying watching their TV again. They want someone who can bring all this entertainment together u2014 on-demand, live, digital u2014 and make it fun to find, to watch TV again. So that’s our mission. Very simple.
n
I came in three months ago. The first mandate is, we’ve decided to split the company. So about half of the company is an IP portfolio, 5,000 patents. Then we have the TiVo product base u2014 and everyone thinks of TiVo as this DVR that you buy at Best Buy. That’s really not TiVo, that’s a tiny fraction of our customers. We have 22 million households around the world that use TiVo to provide exactly what I just said, which is this amazing ability to find entertainment.
n
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Does TiVo has a future beyond the DVR? Dave Shull certainly hopes so. The former Weather Channel CEO joined the company as president and CEO back in May, and when I spoke to him last month, he insisted that he’s excited and optimistic about the company’s prospects. In fact, he said the DVR business “is (…)
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Anthony Ha is a senior writer at TechCrunch, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He lives in New York City.
Anthony Ha is a senior writer at TechCrunch, where he covers media and advertising and co-hosts the Original Content podcast. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance. He lives in New York City.
BEVERLY HILLS, CA – OCTOBER 03: CEO, The Weather Channel Television Network, Dave Shull (L) and CEO, TheWrap, Sharon Waxman speak onstage at TheWrap’s 8th Annual TheGrill at Montage Beverly Hills on October 3, 2017 in Beverly Hills, California. (Photo by Emma McIntyre/Getty Images)
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French startup Madbox is raising a $16.5 million (u20ac15 million) Series A funding round from Alven. The company is developing mobile games and handles everything from start to finish, from game design to publishing and user acquisition.
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Madbox is a young player in the mobile game space. The company is the result of the merger of two tiny Paris-based game studios in July 2018. After a couple of months, the startup released its first game, Dash Valley. And the game quickly ended up trending in the top 50 of top free game downloads in the App Store in the U.S.
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The company has released a handful of games since then. At some point, Madbox had three games in the top 10 charts in the U.S. (once again, free game downloads) u2014 StickMan Hook, Sausage Flip and Idle Ball Race. Overall, Madbox has generated 100 million game downloads.
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u201cThe core method at Madbox is that we internalize everything,u201d co-founder and CEO Jean-Nicolas Vernin told me. u201cWe try to automate as many thing as possible.u201d
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In addition to reusing assets from one game to another, Madbox also tries to apply the same method when it comes to user acquisition and marketing. u201cPeople often tell us that we have a data-driven culture that is disproportionately developed in our company,u201d Vernin said.
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Madbox has a careful approach when it comes to growth. The company hires slowly and doesnu2019t release dozens of games in a year.
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With 30 to 40 employees and a business model mostly based on ads, the company is currently profitable. Madbox now wants to tackle a wider range of mobile games, from hyper casual to idle games and less casual games. The startup is also opening a second office in Barcelona.
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u201cWe are a generation of friends who have worked for well-known casual game studios. And we all think that big game productions will have to become simpler so that people can play them like casual games u2014u00a0and vice versa,u201d Vernin said. And Madbox wants to be there when these two worlds collide.
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French startup Madbox is raising a $16.5 million (u20ac15 million) Series A funding round from Alven. The company is developing mobile games and handles everything from start to finish, from game design to publishing and user acquisition. Madbox is a young player in the mobile game space. The company is the result of the merger (…)
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Romain Dillet is a Senior Writer at TechCrunch.
nn
Originally from France, Romain attended EMLYON Business School, a leading French business school specialized in entrepreneurship. He covers many things from mobile apps with great design to privacy, security, fintech, Apple, AI and complex tech achievements. He also speaks at major tech conferences. He likes pop culture more than anything in the world.
nn
He now lives in Paris when he's not on the road. He used to live in New York and loved it.
nn
He owns small amounts of various cryptocurrencies.
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Romain Dillet is a Senior Writer at TechCrunch.
nn
Originally from France, Romain attended EMLYON Business School, a leading French business school specialized in entrepreneurship. He covers many things from mobile apps with great design to privacy, security, fintech, Apple, AI and complex tech achievements. He also speaks at major tech conferences. He likes pop culture more than anything in the world.
nn
He now lives in Paris when he's not on the road. He used to live in New York and loved it.
nn
He owns small amounts of various cryptocurrencies.
