Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical pattern we’ve seen of Instagram cloning Snapchat features, but it’s a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media.
The new GIF options, also powered by Giphy as mentioned, are loaded in the Sticker Picker alongside existing options from Snapchat. But that’s not the only change rolling out today: Snapchat is also adding tabs to both the Friends and the Discover screens within the app, which will make it easier for users on the platform to follow along with the Stories they want to see whenever they want to see them, letting you do things like viewing friends with active stories and Group Chats in one tab and subscriptions you maintain in the other.
Snapchat CEO and founder Evan Spiegel noted on the company’s recent quarterly earnings call that Snapchat remains convinced its recent redesigns have “made our application simpler and easier to use,” and also noted improved ad performance post-overhaul, despite vocal user complaints. Spiegel also noted, however, that Snapchat is “constantly monitoring the rollout of the redesign and making improvements based on what we learn from our community and their usage of Snapchat,” and this design tweak seems to fall into that category.
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